Cyrus Chen, Head of TuneCore (Southeast Asia)
Independent musicians in Southeast Asia (SEA) have had to reimagine how they perform, distribute, and sell music in the wake of the pandemic, as we continue to see consumer behaviours shift, as the digital and virtual space take prominence over traditional ways. As the independent music scene looks to recover from the effects of the pandemic, many artists are becoming more open to experiment, and to explore novel means to get their music out to their fans, as well as listeners that may be new to their music. In an…