Anguilla Gears Up to Host the Music Tourism Convention This November
Anguilla, the dazzling Caribbean island known for its pristine beaches, rich musical heritage, and vibrant festivals, is preparing to raise the volume this November with its first ever Music Tourism Convention. From November 4-6, 2025, Aurora Anguilla Resort & Golf Club will welcome global leaders in music, tourism, culture and policy to explore how sound, story, and destination can harmonize.
Hosted by Music Cities Events, the Convention is one of the most anticipated gatherings in the evolving field of music tourism. It will be Anguilla’s chance to showcase not only its natural beauty and tranquil luxury, but also its growing capacity as a destination where culture, heritage and creativity are part of the visitor experience.
What to Expect
Attendees can look forward to a three-day blend of keynote presentations, panels, and workshops, alongside live performances and networking receptions. Sessions will explore themes such as destination branding, sustainable tourism models, and how local music traditions can shape visitor experiences.
For example, Leroy “Wadix” Charles, Dominica’s Cultural Ambassador, will deliver a keynote entitled “Bringing Local Music Genres Into Tourism Strategies”, where he’ll discuss how genres like Cadence-Lypso and Bouyon have influenced tourism in Dominica.
Delegates will come from across sectors: tourism boards, festival directors, artists, marketers, city planners, academic researchers, cultural diplomats and more.
Why It Matters
The Anguilla Convention stands at the intersection of creative economy and travel, bringing timely attention to how music can drive sustainable destination growth. As the global music tourism market is estimated at over US$93 billion in 2024 and growing at 20-30% in the coming years (per UN and tourism data), platforms like this offer a chance for smaller destinations to punch above their weight.
For Anguilla, the event isn’t just about hosting—it is an opportunity to deepen its identity as a culture-rich, music-friendly destination. Local officials emphasize not just the island’s stunning vistas and luxurious resorts, but its authentic musical traditions and festivals—from reggae and calypso to intimate beachfront performances—elements that make the visitor experience more memorable.
Travel & Practical Info
- Dates: November 4-6, 2025
- Venue: Aurora Anguilla Resort & Golf Club, Anguilla, British Caribbean
- Who should attend: Industry professionals in music, tourism, cultural policy, destination branding, as well as artists, festival organizers and those interested in how culture and travel intersect.
The Minister of Education and Social Development, Dee-Ann Kentish-Rogers, issued statements describing the event as an extraordinary opportunity for Anguilla to showcase its music, culture, and hospitality to an international audience, praising the island’s musical heritage and vibrancy.
“Our island boasts a diverse musical landscape that reflects the heart and soul of all people, from the rhythmic beats of our traditional calypso and reggae to the soulful melodies of jazz and R&B,” added Kentish-Rogers.
The Anguilla Music Tourism Convention promises to be more than a conference—it is a stage for showcasing how a small island can harness music not just for entertainment, but as a means of identity, sustainable visitor growth, and global cultural exchange. For travelers, culture-lovers and music industry watchers, it’s an event worth watching—and possibly, attending.
