Linkfire SaaS Marketing Platform to Partner with Amazon Music

Linkfire & Amazon Music to partner. Music Press Asia

Linkfire has signed a new marketing and affiliate agreement with Amazon Music.

The new agreement will further support Linkfire’s position as a leading marketing platform for music and entertainment. Through the new agreement, Amazon Music’s partnership with Linkfire will cover multiple touchpoints of fan interaction across its vast and growing discovery network.

Additionally, Linkfire’s affiliate agreements monetize traffic when consumers sign up to a digital service provider or transact through a smart link. The new agreement with Amazon Music supports the monetization of Linkfire’s traffic.

We are proud to announce this multi-year affiliate agreement with Amazon Music. Stronger affiliate collaborations enable the growth of our traffic commissions, as the majority of consumer connections still remain unmonetized.

— Lars Ettrup, CEO and co-founder at Linkfire.

This agreement further strengthens our global market position within entertainment discovery and also supports our strategic ambition to further increase traffic monetization. In 2021, Linkfire connected 1.6 billion consumers to music and entertainment services and this agreement means that more fans across the globe can find the content they love,” added Lars Ettrup.

The release says that Linkfire will provide updates on the financial impact of the new agreement in its forthcoming financial reports.

Amazon Music reimagines music listening by enabling customers to unlock millions of songs and thousands of curated playlists and stations with their voice. Consequently, its members on Prime will have access to ad-free listening of 2 million songs at no additional cost to their membership.

Andrea Arcari, Chief Business Development Officer at Linkfire, comments: “Amazon has built impressive and strong devices and services and Amazon Music contributes to this by supporting the retention and growth of the subscription business at Amazon. Linkfire is now happy to provide this affiliate model that now supports Amazon Music to drive the growth of their global subscriber base.“

Listeners can also enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 75 million songs and the latest new releases. Customers also have free access to an ad-supported selection of top playlists and stations on Amazon Music.

Linkfire‘s platform has over 85,000 users, including the vast majority of the top 100 Billboard artists and largest record labels. In 2021, 1.6 billion consumers were connected through Linkfire and the company’s revenue amounted to DKK 33.7 million.

Watch how Linkfire create smart links in seconds, here.

Relevant news: Amazon is increasing Music Unlimited plan prices for Prime members in the U.S.

Starting next month, some customers of Amazon’s unlimited streaming music services will be paying more.

Two weeks ago news of the change comes as Amazon recently increased the price of Prime, the first time in nearly four years. The monthly fee went up from $12.99 to $14.99 and the annual membership increased from $119 to $139. The e-commerce giant said the reason for the increase was due to the continued expansion of Prime member benefits and a rise in wages and transportation costs.

The price of Amazon Music Unlimited for non-Prime members remains unchanged at $9.99 per month. The upcoming changes mean that Prime members will no longer get a $2 discount when paying for Amazon Music Unlimited on top of their regular Prime subscription and will now just get $1 off when compared to the price for non-Prime members.

Amazon Music Unlimited offers 75 million songs in lossless HD quality, millions of tracks in Ultra HD and more.

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