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BIGO LIVE Is Reporting Massive Growth In Streaming 2022

BIGO Live Reports Massive Growth into 2022. Music Press Asia

….and it is way larger than you think. Steep in controversy, this live streaming platform continues to be popular platform bringing communities together.

BIGO LIVE, a global leader in live streaming and creator economy, recently launched its server on Discord, the talk, text, and video communications service. And have recently celebrated its successful first 100 days on Discord.

Established BIGO content creators, bubbling influencers and fans will now have more networking opportunities on the popular messaging board platform.

Adding to this working relationship and to celebrate the first 100 days of connecting the two communities, a variety of BIGO creators have been hosting on-demand AMA (Ask Me Anything) sessions across both platforms.

These sessions have allowed creators to share the crafts of their trade, professional tips, and insight into their successes as influential creators on BIGO. Some featured AMAs that have taken place to date including Guitargod, Princess Audrey and Kitty.

Guitargod is one of the most tried and true hosts streaming on BIGO LIVE today. When he’s not channeling his inner Jimmy Hendrix playing everyone’s favorite songs and riffs on guitar, you’ll likely find him discussing with fans what it’s like streaming on BIGO, his amazing setup and music culture.

[BIGO belongs to JOYY (YY), a streaming company that operates mostly in the Asia-Pacific region, with the People’s Republic of China being its largest consumer base.]

BIGO LIVE has around 400 million users and is currently the market leader in the live streaming industry. Launched in March 2016, BIGO LIVE is owned by BIGO Technology. As of 2019, BIGO Technology is owned by JOYY, a Chinese company listed on the NASDAQ.

In 2020, BIGO Technology, a smaller rival of embattled Chinese app maker ByteDance then, shifted its servers from Hong Kong to Singapore, out of the reach of a new national security law at a time when it is seeking to emphasise independence from its Chinese parent. The move, which follows India’s ban on the firm’s apps during this year’s flare-up in hostilities between New Delhi and Beijing, comes as the United States toughens scrutiny of Chinese-owned firms in one of its most promising markets.

The app, which has a presence in over 150 countries and regions worldwide, contributed 90% of Joyy’s revenue in the fourth quarter of 2020. It is the second-highest-grossing non-game Chinese app in overseas markets, second only to ByteDance’s TikTok.

[BIGO Technology]

In 2021, Bigo Live has helped over 500 broadcasters achieve over 1 million followers each, and it ranks top 2 according to App Annie’s 2021 Top Breakout Social Apps by consumer spending, living proof of this robust creator economy.

The same year, it raised $100,000 in donations through its Global BIGOer One World Together campaign for the World Health Organization’s Solidarity Response Fund for pandemic relief, and donated $10,000 to both The Trevor Project and Living Beyond Breast Cancer.

It hosted its third annual BIGO Awards Gala on Jan 14 this year to celebrate its most exceptional broadcasters from around the world. The gala took place on Bigo Live’s Music Livehouse Channel (Bigo ID: music). Amy and Iwapoyo from Japan and Vanruby from Vietnam held the top spots in the 2021 ranking of Top Global Broadcasters. Additionally, Japanese family BigWin was honoured as the Top Global Family on Bigo Live.

[BIGO Live Awards Gala 2022 in the Philippines: Awarded Ian Red, Jean Drillon and Emps Albano]

The theme of this year’s Awards Gala 2022 was “Better Live, Better Future”, which is about empowering people to explore an infinite number of possibilities on its platform. This event also showcased BIGO’s foray into future-facing technologies such as computer vision, virtual reality (VR), augmented reality (AR) and more.

BIGO Live Thailand, in December 2021, hosted their first live virtual Gala Awards ceremony to celebrate the achievements of their top livestream broadcasters. Thailand’s favourite host celebrity, TopTap – Napat Chokejindachai, was the presenter for the event. The event saw the medley performance of Christmas numbers by BABE Agency, Kit Kittichai, and Mint Woraphonphat.

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