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Charity Brands Announced Partnerships To Raise Covid-19 Funds

Charity Brands was founded by Stephen Adler 35 years ago. A firm that leads the cause marketing and charitable giving industry of today. Music Press Asia

Charity Brands was founded by Stephen Adler 35 years ago. A firm that leads the cause marketing and charitable giving industry of today. Music Press Asia

A fundraising effort at a global scale: “Heal the World With Love and Music,” is a fundraising performance for COVID-19 medical research.

The performance is set to debut in about 16 months from now (September 21, 2021) and will kick off in Italy, China and the U.S. And is also dedicated to the tireless efforts made by medical workers and first COVID-19 responders around the world.

And launched by Charity Brands in collaboration with some of the top producers in entertainment including Tony Renis, Gianmarco Mazzi, Julius Nasso, Frankie Nasso, Boban Zlatkovic and Gianluca Curti.

Founded by Stephen Adler over 35 years ago, Charity Brands has raised over $12 bil for non profits and corporations in the past. Notable campaigns include The (RED) Campaign with Bono, Drive for the Cure with BMW, Pepsi Refresh Project and The Pharmaceutical Roundtable for American Heart Association.

“Julius Nasso’s brilliant concept will follow up on where Live Aid left off. We plan to bring in the biggest corporate partners in each host country as sponsors and raise money similarly to the model the Olympics, World Cup & other major global events use,” said Stephen Adler, CEO of Charity Brands.

[Julius Nassa]

“This event is meant to act as a beacon of good will to all. It’s a symbol of a planet coming together to fight back against a formidable enemy that we can’t afford to underestimate ever again,” said Boban Zlatkovic, Producer of Heal the World With Love and Music.

Julius Nasso, renowned movie producer and New York City-resident who recently produced and co-directed the Asian Culture Carnival concert in Beijing, expressed the urgency of the matter to ‘begin laying the foundation of a post-virus recovery’. His production team was also affected by the coronavirus when celebration to commemorate the 600th anniversary of the Forbidden City in Beijing was postponed.

Additional details of each of the city’s shows including location venues, performers, programming, not-for-profits and more will be announced at a later date.


Photo credit above: Julius Nasso produced and co-directed the Asian Culture Carnival held at the Bird’s Nest Stadium in Beijing in 2019. (Photo by Valerio Pennicino/Getty Images for Golden Foot)

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