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How Streaming & Paid-Sub Boost Asia-based Entertainment Industry

– Large distribution of television content prove healthy competition for top Asia-based content producers
– Asian Academy Award President urge finalist and winners to join International Emmy Awards

The first season of Sing!China the singing competition show was number one over seven weeks and broke online records for video views. Photo credit Ti Gong

The first season of Sing!China the singing competition show was number one over seven weeks and broke online records for video views. Photo credit Ti Gong

Asia continues to grow in its curation for television focusing on unique content found only in the region. Noticing the unparalleled and wealth of material Asia-based producers are realizing the importance of their creative roles as part of exposing Asia’s raw talent.

While Asia remain heavily influenced by the culture and social norms from its western counterparts partly consumed by the huge amount of curated-for-television content, television are charting new commercial models to stay alive in a huge streaming market coupled with popularized pay to subscribe models. With an increasing demand for content comes huge demand to supply.

Channel News Asia’s latest production Aerial Asia a series of four episodes documents never seen before 4K aerial footages of some of Asia’s diverse landscapes; Taipa Productions’ of The Voice; to MTV’s YO! MTV Raps series – Asia relentless in its export of content signifies a huge shift towards a world stage in Asia’s television history.

In an earlier post-event release this month, Michael McKay President of Asian Academy Awards urged all finalists and winners who had participated in its event two months ago to seriously consider participating in the International Emmy Awards, now in its 47th edition.

McKay expressed his vision to promote Asia’s talent and diverse yet untapped heritage, culture and knowledge and resources in Asia. According to McKay, the works submitted to compete at the national and international stage are judged to an international level equivalent to the International Emmy Awards.

“For too long Asia has been under-represented in this competition but I know the standard of our work is right up there,” said Michael McKay President, Asian Academy Creative Awards.

“As the jury members will know, the AAA’s are judged to International Emmy standard. Your work has already been benchmarked to an international level”

Asian Academy Awards opens competing opportunities to some of Asia’s largest content producers including Korea’s MBC, CJ E&M, Chinese giants Ciwen Media, Huace Film & TV, India’s Phantom Films and One Life Studios, Taiwan Public Television, Endemol Shine, Fremantle, and Southeast Asian majors including Astro and MediaCorp.

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