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Will PUBG Take Over Gaming In China?

PUBG still made $1 billion in 2018 despite the fact that its publisher Tencent still absent from list of approved video games in China.

PUBG has publishing deal with Tencent in China and a streaming deal with Facebook.

In 2017, Tencent announced that it would bring PUBG to China back when it was still the world’s best-selling game. While the conglomerate has altered PUBG’s content to meet China’s strict rules on violence and gore, it has yet to receive a license that would allow it to monetize the game.

In October 2017, PlayerUnknown’s Battlegrounds players have grew to over 2 million on Steam overtaking League of Legends and Dota as the most played games by Korean PC Bangs. Since then, PUBG has already made a deal with Tencent to publish in China and a streaming deal with Facebook

In this interview with Music Press Asia in Sept 2018, CEO & Executive Producer of PUBG Corp – Changhan (CH) Kim said that the game, launched 18 months ago, has already sold 55 million copies.

Asked if the game will ever include more specifically curated music, Kim cited his personal choice for his EDM favourite including Avicii and Armin van Buuren. Kim is also a fan of Michael Moore, an American hip hop producer and DJ based in Los Angeles, who also carried the nickname Michael ‘Mixxin’ Moor.

Music Press Asia Editor-in-chief interviews Changhan (CH) Kim, CEO & Executive Producer of PUBG Corporation at Music Matters 2018.

Music Press Asia Editor-in-chief interviews Changhan (CH) Kim, CEO & Executive Producer of PUBG Corporation at Music Matters 2018.

Battlegrounds future is bright and marks a new beginning of the video game genre. According to Superdata figures, PUBG made over $1 billion in revenue last year alone, a 20% increase from the previous year, which makes it the highest grossing premium (ie. paid) game in 2018. As the data does not include the PUBG f2p mobile version, its revenue across all titles may even mean it could possibly be the second highest earning game of the year, second only to Fortnite.

While China may be the place where it will score more players, the popular battle royale game PlayerUnknown’s Battlegrounds (PUBG) remains absent from the list of approved video games by China’s broadcasting regulator.

China is now home to the world’s largest video game market and approvals of games to be released in the country have been closely monitored by many publishers. According to data from Newzoo, over 620 million players in China spent $37.9 billion last year, mostly on mobile and PC games.

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