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NETWORK GLOBALIZATION

Artist, How Do You Sign An International Partnership Right Now?

The [digital] world is your Oyster. What happens when digital network services can store and exchange music, and provide a directory of suppliers and partners worldwide?

Caption: Leonardo Antinori is founder and producer at New Vine. His membership with Music Gateway provides an A&R opportunity and ultimately access to the music market in Asia.Through this network, the single ‘Baila’ was the result of a collaboration with Jike Junyi, a Chinese pop singer and contestant of a popular reality talent show ‘The Voice of China’.

Caption: Leonardo Antinori is founder and producer at New Vine. His membership with Music Gateway provides an A&R opportunity and ultimately access to the music market in Asia.Through this network, the single ‘Baila’ was the result of a collaboration with Jike Junyi, a Chinese pop singer and contestant of a popular reality talent show ‘The Voice of China’.

As the World keeps getting smaller and globalization continues to interconnect us with people around the globe. Tech companies that provide a vast network to connect music professionals with music creatives, at the same time provide project management tools have proven vital.

There’s a growing trend to connect artist from the Far East with the West. And is only expected to grow as time passes and Eastern markets continue to expand, but how did it all began?

In 2012, PSY awakened a sleeping dragon with his world renown hit “Gangnam Style”. The dragon that I am referring to is East Asian Pop. Although South Korea, Japan and China have had their own domestically thriving music scenes, it was not until the release of this hit that K-Pop became a mainstream success in the West.

Nowadays several K-Pop, J-Pop and C-Pop artists have enjoyed a great deal of success in the United States, UK, Australia and Europe, creating a new array of sync opportunities for Asian artists in Hollywood films.

This surge in the Asian market meant that there are growing interest to form collaborations and partnerships between Eastern and Western music professionals. As the amount of manufactured pop artists keeps growing in the Far East, the need for talented songwriters is growing in a parallel. This situation has created great opportunities for Western songwriters trying to expand their frontiers and make a success of themselves.

American songwriters and producers D’Mile and Soaky, for example, managed to secure an A&R placement with Korean superstar Anda, writing her hit song “Touch”. And Danielle Senior got to write the hit song “LOL” for Hong Kong duo Twins.

But these two are not an extraordinary case, they are becoming the new normal. As we have discussed before, the rapid surge of the Eastern music market and the fact that the Western music industry is already well established and still sets as an example for the world today.

This is greatly aided by the recent development in the tech sector and social media, which has allowed more international collaborations to take place swiftly without the need of international flights.

 

ABOUT THE AUTHOR

Jon Skinner is the CEO at Music Gateway – an all-in-one online music service that allows creative to store and share music and media from wherever you are, as well as empowering people to share music and media from wherever you are, as well as empowering people to connect globally.

Music Gateway’s cloud storage systems helps artists to share files and ideas across the globe and essentially collaborate with people who live in the other side of the world with the same ease as if it were a local artist. For more info about A&R, Record Labels or Publishers services at Music Gateway, please click here.

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