Vevo and Warner Music Group recently announced a licensing agreement that will see premium videos from Warner Music Group artists distributed on Vevo owned and controlled properties, including Vevo.com and the Vevo mobile app.
The partnership follows Vevo’s announcement of an ambitious company-wide reboot designed to lay the foundation for long-term growth. The plan consists of major initiatives across three areas of the business: brand, creative content and programming, and product.
“We’re excited to partner with Warner Music and bring their artists’ content to life through our new mobile and web experiences and across a range of our programming,” said Erik Huggers, CEO of Vevo.
Another big news that marked a significant part of the music industry in today’s history was Sony/ATV and Sony Publishing decision once again to join partnership, forming one of the largest alliance today. WMG’s decision to partner with Vevo shows the growing significance of music streaming video platform as a form of entertainment on mobile smartphones.