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Asia-Focus . Media . Industry Publication

November 3, 2026

Traditional music guzhen showcase Messe Frankfurt HK Ltd Music Press Asia
exhibition

Music Beyond Entertainment: Music China 2026 Explores Wellness and Healthy Ageing

Music has always brought people together, but its role in society is extending beyond performance and entertainment. At Music China 2026, held at the Shanghai New International Expo Centre from 28 to 31 October, music wellness, senior participation and community engagement took a more prominent place in the conversation about the future of the music industry. Among this year’s highlights…

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