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Adidas sets up booth at a local electronic music in China as a mean to get more data to interact with their consumers online.

Digital Consumerism by Millennials in Asia

Millennials are learning, shopping and entertaining themselves via apps, stores and sites online. But does that mean they are no longer visiting a physical store or heading out? Over in Asia, digital content consumption in the entertainment sector is overtaken by millennials simply due to the fact that apps and websites are effectively a TV, a shopping portal, a live…

Axwell^Ingrosso Announced as IMS APAC Speaker #StormFestival #LaidbackLuke #ALOK #Billboard

Dutch DJ Laidback Luke will be delivering a keynote address on the theme of IMS APAC 2017, The Digital Storm,…

Budweiser STORM Festival China Goes Abroad in 2017

Eric Zho, founder and CEO of A2LiVE, the producer and promoter of Budweiser STORM, has announced its 2017 touring plans…

A2LiVE Satiates China’s Demand for Electronic Music

China’s biggest EDM festival STORM Festival founder Eric Zho speaks about how he got into EDM and the festival industry which catapulted into something unexpectedly huge and beyond expectation. It’s…

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Asia-Focus . Media . Industry Publication

October 9, 2024

Digital Consumerism by Millennials in Asia

Axwell^Ingrosso Announced as IMS APAC Speaker #StormFestival #LaidbackLuke #ALOK #Billboard

Budweiser STORM Festival China Goes Abroad in 2017

A2LiVE Satiates China’s Demand for Electronic Music

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