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Asia-Focus . Media . Industry Publication

April 24, 2024

Adidas sets up booth at a local electronic music in China as a mean to get more data to interact with their consumers online.
Adidas sets up booth at a local electronic music in China as a mean to get more data to interact with their consumers online.

Digital Consumerism by Millennials in Asia

Millennials are learning, shopping and entertaining themselves via apps, stores and sites online. But does that mean they are no longer visiting a physical store or heading out? Over in Asia, digital content consumption in the entertainment sector is overtaken by millennials simply due to the fact that apps and websites are effectively a TV, a shopping portal, a live…

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