Spreadbeats: Where Music Meets Data Magic
Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make media plans as vibrant and energetic as Spotify’s brand and platform, the campaign follows a single cell—E7—and its evolution into a colorful 3D character. This transformation acts as a metaphor for the creative ways brands can reach audiences through both audio and visual formats. “The media plan is the unsung workhorse of our industry, and it’s not necessarily the first thing you’d think of to tell…
