MTV Partners With WebTVAsia In China Content Distribution Deal
WebTVAsia has announced a new MTV short-form content collaboration deal with Viacom International Media Networks at a joint announcement at MIPCOM today. Aimed at delivering short-form videos to engage China’s Generation Z today, the agreement confirms MTV’s interest to expand its content in one of Asia’s leading music market – China. WebTVAsia manages over 3,000 premium video channels that command 270 million subscribers globally with 25 billion minutes of watch time every month. This partnership will allow WebTVAsia exclusive streaming rights to select made-in-China short-form content from the MTV library to…