Cloud Music Expand K-Pop Portfolio, Partners with JYP Entertainment & Kakao Entertainment
K-pop culture isn’t dying just yet as Cloud Music recently announced partnership agreement with JYP Entertainment & Kakao Entertainment in April and May that will grant NetEase Cloud Music the right to distribute their catalog in China.
NetEase & JYP Entertainment
Under the terms of the Agreement with JYP, the two companies will leverage their musical prowess to jointly promote the presence of fan-favorite K-Pop artists from JYP Entertainment’s catalog and bring more high-quality music to Chinese music lovers.
Through the collaboration, NetEase Cloud Music will offer an extensive collection of music from JYP Entertainment, featuring renowned artists and groups such as J.Y. Park, TWICE, Stray Kids, BOY STORY, ITZY, Yao Chen, NMIXX, and more.
This includes their entire discography, including TWICE’s latest album “WithYOU-th,” NMIXX’s “Love Me Like This,” ITZY’s “CAKE,” as well as hit songs like “Nobody,” “Bad Girl Good Girl,” and “Stop Stop It.”
Additionally, NetEase Cloud Music has introduced a range of JYP-themed Vinyl VIP decorations to cater to the personalized preferences of young users and enhance the music experience for K-Pop enthusiasts.
JYP Entertainment, founded by Asia’s best producer, J.Y. Park, in 1997, is a comprehensive cultural and entertainment enterprise and also one of the most influential entertainment companies in South Korea.
NetEase & Kakao
Under the terms of the Agreement with Kakao, the two companies will engage in diverse approaches to unlock more opportunities for Kakao Entertainment’s vast and influential catalog as well as its prominent artists to effectively build influence among younger generation users in China.
Both parties will work collectively to carry out in-depth cooperation, jointly promoting Korean music and bringing more high-quality content to music lovers in China, further amplifying NetEase Cloud Music’s broad music content library.
“We are excited to partner with Kakao Entertainment and share the passion for delivering exceptional music experiences to users. This partnership further solidifies NetEase Cloud Music’s position as a prominent platform for international music, particularly resonating with our vibrant music community.” — Vivian Wei, Vice President of Copyrights at NetEase Cloud Music.
Established in 2010, Kakao Entertainment (formerly, “SeoulRecords” (founded in 1978) and “LOENentertainment”) is a leading entertainment company in South Korea with a well-diversified portfolio offering everything from webtoons to films and dramas, talent management, and K-Pop all under one roof.
They are also a major investor and distributor in the Korean music industry, with a fast-growing influence in markets around the world based on strong fandoms.
Kakao Entertainment’s comprehensive music business strategy includes planning, production, distribution, and investment, with 70000 track distribution rights and 50+ star artists.
Kakao Entertainment’s robust portfolio boasts a number of influential K-Pop artists and their popular tracks, including JAY PARK’s “GANADARA,” Chungha’s “I’m Ready,” FTISLAND’s “Severely,” CNBLUE’s “Can’t Stop,” N.Flying’s “Rooftop,” THE BOYZ’s “Nectar,” STAYC’s “Bubble,” KISS OF LIFE’s “Shhh,” and more.
The company has been at the forefront of popularizing K-Pop music, establishing extensive influence globally, and captivating millions of fans with the charm of K-Pop music.
NetEase Expansion & Partners so far
NetEase Cloud Music has been actively expanding its broad portfolio.
The platform had approximately 149 million cumulative music tracks by the end of 2023.
Recently, NetEase Cloud Music has reached music copyright cooperation agreements with a number of top record labels, including Modern Sky, Emperor Entertainment Group, China Record Group, Feng Hua Qiu Shi, Yuehua Entertainment, Linfair Records, SM Entertainment, TF Entertainment, YG Entertainment, Avex, Pony Canyon, B’in Music, and JYP Entertainment.
In the future, NetEase Cloud Music will continue to promote its collaborations with upstream copyright owners and provide more high-quality music content for Chinese music enthusiasts.
