Hayya Hayya (Better Together)’ by Trinidad Cardona, DaVido, Aisha
The FIFA World Cup Qatar 2022™ has a new official soundtrack. The new single, titled Hayya Hayya (Better Together), features US star Trinidad Cardona, Afrobeats icon DaVido, and Qatari sensation Aisha. The release happened ahead of the final draw for the tournament.
FIFA continues to build on the FIFA Sound strategy announced in early 2021. Its purpose according to FIFA? To connect with audiences worldwide through the shared passions of football and music. Creating innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
The FIFA official soundtrack manages to capture the spirit of the FIFA World Cup by merging equally diverse acts from around the world. Bringing together inspiration from across the globe via the FIFA Sound strategy.
“By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world. As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.”
— Kay Madati, FIFA Chief Commercial Officer.
The 2022 FIFA World Cup is written in Arabic كَأسُ اَلعَالَمِ this way. Scheduled to be the 22nd edition of the competition, this will be the first event ever for the Arab world. Amidst all the controversies, it’s only the second World Cup held entirely in Asia after South Korea and Japan.