With an increasing number of live music event cancellations worldwide amid the coronavirus, Covid-19 pandemic, so does the figure of live tour crew members who are seeking professional and financial reinforcemen
Live Nation has launched a $10 million ‘Crew Nation’ fund this week in an effort to help provide support to its crews around the world impacted by the coronavirus pandemic.
The world’s largest concert promoter will split the $10M between a $5 million donation directly to the fund and another $5 million to match contributions by artists, fans and employees dollar-for-dollar. And administration of the funds to eligible applicants will be supported by Music Forward Foundation, a charitable nonprofit organization.
Via an announcement made on Tuesday [March 31], the fund will benefit venue and touring crews that are unable to work due to the widely cancelled concerts, festivals and other live events since Covid-19 began spreading across the Asia-Pacific, U.S. and Europe.
“Crew members are the backbone of the live music industry, and we hope you’ll join us in supporting them through this temporary intermission until we can once again unite millions around the world through the power of live music,” the company said in a statement.
Live Nation president and CEO Michael Rapino said in an Instagram post Tuesday: “Concerts wouldn’t be possible without the crew working behind the scenes to bring them to life. To help out live music crews while concerts are on pause, LiveNation has committed $10 million to the #CrewNation,”
According to Rapino’s post his family will be personally donating $250,000.
Additionally, Live Nation has also launched an exclusive Crew Nation merchandise line that includes shirts and sweaters with all the proceeds going straight to the Crew Nation fund. For a limited time only these products can be found here.
For those who’d like to donate to the cause can click here and contribute via PayPal.
An online application will soon be released for other live music crews across the industry.
Live Nation employees will not be eligible to receive funding.