The first edition of KL Jamm’s ForuMuzik begins Friday, April 26, at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur, with executives from global, regional and local companies operating across the music & entertainment sectors set to discuss the key factors driving the digital ecosystem of the music industry in the Asia Pacific.
ForuMuzik takes a look at trends in the region’s broadcast, live and content space, hearing from pay-TV channels, OTT providers, record labels, tech experts, venture capitalists, talent agencies and live promoters about how they are expanding their businesses in the digital world.
The forum kicks off the morning agenda with “My-Jamm” featuring Astro Radio CEO Jake Abdullah, Recording Industry Association in Malaysia (RIM) Chairman Kenny Ong and ALIFE Chairman Para Rajagopal on how the industry deal with opportunities and challenges adapting to consumer’s behaviour in the developing digital age.
The forum will explore how global music & entertainment giants are building on local resources in the region; the changing environment in a digitalised market; the new economics of content creation; and the impact on marketing strategies based on new consumption behaviour.
KL Jamm’s Festival Director Dato’ Norman Abdul Halim opens the forum on morning April 26 delivering his welcome speech on the vision, inspired by the concept of Music City, of creating a sustainable live and recorded music ecosystem, and consequently provide a brief overview of KL Jamm’s programs.
Next up, Stephane Lefevre from Reed Midem will weigh on the world’s largest music trade show and the opportunities in building global presence and network between artists, music companies and industry professionals.
A session on how investment and funds are allocated and spent by government bodies and ventures capitalists for artists and entrepreneurs in the entertainment and cultural scene will be led by Malaysian Business Angels Network President Dr Sivapalan Vivekarajah. Speakers joining this session “No Money? No Problem” include MyCreative Ventures Group CEO Riza Saian; pitchIN CEO and co-founder Sam Shafie; and Warner Music Malaysia Managing Director Darren Choy.
Amadeus Digital Express Chief Technology Officer Louis Tan will highlight the latest tricks building a commercially viable digital assets. His session will be followed by a China-focused presentation by M Academy China CEO Dianne Tan on how the K-pop training module are modeled to develop a vibrant ecosystem in developing and marketing talents in China today.
ForuMuzik delegates will hear about how consumer brands are merging marketing campaigns with music with Rocketfuel Entertainment CEO Murali Marimuthu, performing artists Altimet and 4As Chairman Andrew Lee. MusixMusix CMO Addie Anson will be sharing the power of digital music distribution and the importance of technology as a tool to improve retail sales and branding of music.
What does it mean to be “indie”? The “Indie Way” session will focus on how indie music have reached a global sensation over the last decade; and despite the limited resources at hand have, inadvertently, created unique marketing and distribution strategies — speakers to include WebTVAsia Group CEO Fred Chong, together with Global VIMA CEO Siva Chandran and NePT Japan Founder Karen Sakurai.
Wrapping up ForuMuzik is a discussion focused on the opportunities impacting regional creative and business communities in the Asia Pacific. Led by Festival Director Norman Halim, the session will also involve ASIRI Chairman Gumilang Ramadhan; Universal Music VP of Public Policy Asia Kwee Tiang Ang; and IFPI (HK Group) Ltd Ricky Fung.
Find the full ForuMuzik agenda here.