Quincy Jones Launches New JBL Bluetooth Headphone with Yuna

JBL launches its latest product with the face of its founder Quincy Jones in a campaign that also sees other familiar and younger faces to gain attention from various music genres.

Quincy Jones Yuna JBL E55BT

If there’s one person we want to pick whose works are a showmanship of ultimate musicianship skills, then it’ll have to be the long-time American record producer – Quincy Jones – who is also a conductor, composer, musician , television producer, instrumentalist, magazine founder, entertainment company executive and recently, the proud owner of JBL’s newest product: the E55BT, a reasonably priced Bluetooth headphone.

On a recent marketing campaign, Quincy showed how a product can be marketed via talented and beautiful women from the music industry including one of our very own Asian talent – Yuna.

In a recent Facebook post, Jones quoted: “Yuna embodies that commitment with her own forward-reaching sound while paying respect to her influences, and I absolutely love that about her,” said Jones.

At his recent launch of JBL’s E55BT Quincy Edition of Headphones, he commented: “We had a beautiful time chatting about some of our favourite young musicians that keep us excited for the future! Keep on keepin’ on a gurl.”

The headphone is retailed at $150, £100 and AU$230, and comes in multiple colour options. As part of the top-end model in JBL’s ‘value’ E-Series line of wireless headphones, it has similar build quality as the Audio-Technica ATH-S700BT and Sennheiser HD 4.40. Overall the industry reviews have rated it as ‘ok’ within the competing models in this $150 price range. It boasts a 20-hour battery life and conveniently controls music and calls from the ear-cup.

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