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A2LiVE Appoints New MD and CCO

A2LiVE expands its management team to take on a conglomerate that will represent China’s electronic music community.

Budweiser STORM announced its 2017 return to key markets plus expansionary plans into new cities within China, including Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Nanjing, Hangzhou, Changsha, and Xiamen.

Budweiser STORM announced its 2017 return to key markets plus expansionary plans into new cities within China, including Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Nanjing, Hangzhou, Changsha, and Xiamen.

China’s EDM Festival Giant – A2Live – has officially announced their newly-appointed executive role for its Shanghai headquarters. Eric Reithler-Barros, a New York City business development exec, will join A2Live senior leadership team as Managing Director and Chief Commercial Officer to head a variety of departmental teams in driving the rapid Asian expansion and development of the pioneering entertainment company.

2017 marks a busy year for A2Live. Apart from launching its very first electronic music streaming service – DianYinTai, they are also expanding its artist management arms, ARARTIST and Strobe Light Talent; as well as unveiling the new DJ/production academy and record label divisions.

A2Live’s electronic music festival – “Budweiser STORM” – toured China last year and performed to 250,000 festival goers and new cities coming online in 2017.

“We are thrilled to welcome a ‘double threat’ that has not only two decades of functional experience in media and international business development, but also nearly three decades inside the world of electronic dance music,” said Eric Zho – A2Live’s CEO and Founder.

“His rare combination of talents and specialised knowledge will add tremendous velocity to the expansion of our core businesses while developing innovative new products and services to complement them,” he added.

Mr Reithler-Barros’ management experience ranges from Fortune 50 telecom companies to music technology startups.  He lists achievements in the past 20 years around the world at companies such as Netscape, Johnson & Johnson, Screaming Media, Lime Wire, Verizon, and Level 3 Communications.  He served as Vice President Global Partnerships at SFX Entertainment Inc, the former $1B American conglomerate that took over the worldwide electronic music industry in 2013, acquiring powerhouse brands like Tomorrowland, Stereosonic, ID&T/Sensation, and Beatport.

Eric was instrumental in leading large worldwide partnerships such as Viagogo ($75M) and Mastercard.  He additionally brings to A2LiVE his 27 years of knowledge as a passionate insider within the international electronic music community as a promoter, artist, performer, music producer, label owner, editorial commentator, curator, and lifelong advocate of the genre.

He attended Thunderbird School Of Global Management, where he earned an MBA in international business in 1999.

Reithler-Barros will report to Eric Zho, A2LiVE’s CEO and founder.

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