Keli Li is the newly appointed Senior Manager of Brand Partnership & Artist Management at Universal Music Group (UMG). She has recently departed from her position at Singtel as the Manager in Music Content Management at Singtel Music, AMPed and Singtel MusicStore. Keli held roles at SISTIC, a Singapore-based ticketing company as well as in International Marketing at Sony Music Entertainment in 2012. At Sony, she assisted with the global market servicing by digitally delivering promotional music and videos to Sony international affiliates. She also managed digital content conversion projects via Jira that facilitates digital global distribution of creative content.
Keli held an MA in Music Business from NYU Steinhardt Graduate School and Stern Graduate Business School, with a focus in international music business development and global strategic marketing. Over the last 7 years, she has gained experience in business development and strategic marketing in Music, Entertainment, Media and Telecom industries in Singapore, Australia, and the United States.