The partnership will see DRM and their clients benefit from Believe’s distribution technology, analytics and extensive global network of 36 offices and 350 international digital music industry experts. This will not only develop international reach and visibility of New Zealand artists and labels but will also give a boost to the NZ music industry.
“We’ve long admired Believe’s commitment to the cutting edge of the music industry and teaming with them means we can give our artists a world class, up-to-the-minute service with unprecedented international reach.” said Peter Baker, GM for DRM.
This relationship set these collaborators apart in the digital aggregation market, pioneering placements on international platform alongside bigger names in the industry.
“DRM has been rooted in the independent music scene in New Zealand for more than a decade and we’re thrilled to benefit from their expertise.” said Sylvain Delange, Head of Sales Asia-Pacific for Believe Digital.
DRM has long established itself as a distributor and MCN that provides a range of digital management services, enabling content holders to easily and quickly maximise audience reach, financial return and security rights for their content via all major digital platforms. Although Believe will distribute their catalogue to all stores, DRM will continue to work directly with the key representatives at the local offices of Spotify, iTunes, Apple Music and Google Play.
DRM client, Nicole Duckworth, manager of multi-platinum and award-winning New Zealand band Fat Freddy’s Drop, responded to the news: “DRM & Believe have both been long-term partners in Fat Freddy’s Drop’s international digital aggregation. It’s especially exciting for New Zealand acts to be able to work with an artist-focused company such as DRM with the weight, science and reach of Believe behind them.”
Under the partnership, DRM will be the physical distributor in New Zealand for Believe’s very own label and label services projects.