Asia-Focus . Media . Industry Publication

April 18, 2024

Spotify commissions TNS to survey the Spotify users in Malaysia

Is Streaming Better Off Than Malaysian Radio Stations?

Spotify released a brief article about the listening behaviour of Malaysians in a survey conducted through 2220 respondents last year. Commissioned by Spotify, TNS, a global market-research company investigated the trends in the streaming market – comparing the reach of traditional radio and how users behaviour vary when they switched or starting streaming music through Spotify. TNS has found, unsurprisingly,…

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