Asia-Focus . Media . Industry Publication

July 25, 2024

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K-Pop Music Frenzy on Spotify Playlists

The launch of Spotify’s “Hub” in 2015 has garnered more than 6.6 billion K-pop streams with over 14.4 billion of listening minutes. When we thought that we’ve just had enough of K-pop, we realised that the bubble hasn’t really burst in the rest of the world. Asia may have been receiving K-pop content for a while now (about a decade),…

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