Asia-Focus . Media . Industry Publication

July 20, 2024

Spotify b2b campaign created Spreadbeats Music Video. Music Press Asia
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Spreadbeats: Where Music Meets Data Magic

Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make media plans as vibrant and energetic as Spotify’s brand and platform, the campaign follows a single cell—E7—and its evolution into a colorful 3D character. This transformation acts as a metaphor for the creative ways brands can…

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