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Asia-Focus . Media . Industry Publication

November 27, 2022

Could a multi-genre festival like VH1 Supersonic bring in more sponsorship?
Could a multi-genre festival like VH1 Supersonic bring in more sponsorship?

How did VH1 Supersonic Attracted Sponsorship This Year?

VH1 Supersonic, a Viacom enterprise and one of India’s hottest EDM fest, has broadened its horizon booking artists from other genres, aside EDM, including hip hop stars Macklemore and Zedd. This year alone, the line-up is a mix-genre that features over 50 artists. Selecting from mainstream genres also meant that an EDM fest such as VH1 Supersonic is emerging from…

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