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Asia-Focus . Media . Industry Publication

December 3, 2022

ow to effective attract music fans in the ever more increasing music sphere where consumers no longer have a long attention span

The Goldfish Syndrome is Forcing the Music Industry to Evolve

While study by Microsoft has shown that human has an attention span of merely eight seconds similar to a goldfish, the challenges in a developing and evolving industry such as the music industry remain as a challenge when it comes to feeding content and attracting loyal fan bases within a very short time frame (this is a matter of a…

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