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Asia-Focus . Media . Industry Publication

August 19, 2019

Brand

HSBC Launches New Sound Identity Composed by Jean-Michel Jarre

The marriage of these two brands in a new sound campaign with HSBC strikes the perfect way to distribute Jarre’s music worldwide – almost instantly. At the start of 2018, HSBC launched a new global visual brand identity centered around its iconic hexagon, which is based on the company flag. As part of the campaign, it has teamed up with artiste…

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