Spreadbeats: Where Music Meets Data Magic
Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make media plans as vibrant and energetic as Spotify’s brand and platform, the campaign follows a single cell—E7—and its evolution into a colorful 3D character. This transformation acts as a metaphor for the creative ways brands can…
![Ali Doğan Gönültaş / Bostano [ Official Video ]](https://i.ytimg.com/vi/eLTIwo_6SoI/sddefault.jpg)
